First Responder Appreciation Program

Bill Dube Ford is grateful to you for your honorable service to our country and would like to salute those who serve. That is why we are proud to offer you and your families a Bonus Cash Offer. This exclusive offer is good toward the purchase or lease of an eligible new Ford or Lincoln vehicle.

First Responders Appreciation Cash (PGM#37868) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2020/2021/2022 Ford and Lincoln vehicles. Not available on Ford Mustang Shelby GT350®,Mustang Shelby® GT350R, Mustang Shelby® GT500®, Mustang Mach 1, Mustang Mach-E, Ford GT, F-150 Raptor, F-150 Lightning, Bronco, Bronco Sport and Lincoln Continental Coach Doors. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford or Lincoln Dealer’s stock by January 3, 2022. Ford reserves the right to change, modify or discontinue this program at any time. Contact your dealer for complete details and eligibility.