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First Responder Appreciation Program

Bill Dube Ford is grateful to you for your honorable service to our country and would like to salute those who serve. That is why we are proud to offer you and your families a Bonus Cash Offer. This exclusive offer is good toward the purchase or lease of an eligible new Ford or Lincoln vehicle.

Eligible occupations that qualify for incentive:


  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Example: Customs, Homeland and Security, etc.)

Fire Department

  • Career Firefighter
  • Volunteer Firefighter


  • EMT
  • Paramedic

Occupations that do NOT qualify for incentive at this time:

  • Registered Nurse
  • Ski Patrol – unless you have a current EMT license
  • CERT (Community Emergency Response Team) Members 
  • VIPS - Volunteers in Police Service
  • Search and Rescue
  • Emergency Management Volunteers

First Responder Appreciation Cash exclusively for active members of an eligible First Responder Association.  $500 Bonus Cash available toward the purchase or lease of an eligible new 2018/2019/2020 Ford vehicle, some exclusions apply. Take new retail delivery from dealer stock by January 2, 2020. Limit of five for U.S. residents only. See dealer for complete details and eligibility.

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